Last week, an Italian print newspaper, Il Foglio, sparked discussion by deciding to publish four pages a day of articles created using generative AI.

Style purists, grammar watchdogs, censors, and nostalgic defenders of the good old days immediately jumped in to point out how clearly recognizable the AI-generated text was—because of that word, or that syntactic structure.

The only thing that seems truly clear, however, is that within a few years, the number of working journalists will, optimistically speaking, be reduced to a tenth of what it is today. Evidence of this can be found in the energy many have put into discrediting AI’s semantic output—an output that can only improve, unlike, unfortunately, what can be predicted for most professionals of print and digital media.

The reality is different: all statistics show that the average IQ in the Western world has been declining—and this trend started well before generative AI became widespread.

AI won’t make us any dumber.
We were already dumb.

Over the last 20 years, we’ve witnessed a general flattening of everything that once represented cultural production: creativity is in decline, the internet has leveled language to the ground, and new generations don’t even know what a subjunctive is.

A mountain of meaningless content has flooded the web and now stagnates in datacenters from Cupertino to Santa Monica.

AI is what will save us, not what will destroy what’s left.

AI will be what allows a crowd of numbed minds to finally understand written content—because it will let them chat with it.
It will also be what enables someone to write a job application email without making gross syntactic errors.

Didn’t understand a movie?
AI explains it to you.
Can’t find the train schedule?
AI tells you.
Don’t know what to do next?
AI suggests something.

The advantages of using AI are many—especially for a majority of people who are digitally native, highly specialized, but struggle with general understanding.

They navigate systems, apps, interfaces. They work with tools and platforms. But when it comes to processing dense information, following a complex argument, or even reading a few paragraphs with full comprehension—they’re often lost.

This is where AI steps in: not as an enemy of intelligence, but as a translator of meaning, a bridge between noise and clarity.
It turns documents into dialogue, confusion into answers, and isolation into interaction.

We, who understand AI, sell it by the kilo.

Spoiler: what’s truly interesting is the research I’m currently conducting on how AI can help people with dyslexia write and communicate correctly—
something that used to be extremely difficult for them.

 

On March 26th, The Washington Post published an article that didn’t just report the news — it predicted the future. The piece focused on Il Foglio, an Italian newspaper now integrating artificial intelligence into its newsroom operations. From content generation to data analysis and personalized reading experiences, AI is no longer a support tool — it’s becoming the core of journalistic production.

Let’s be clear: this isn’t an isolated experiment. It’s part of a global trend, and it’s accelerating fast.

When I launched massimoivaldi.com, my mission was simple: to explore and demonstrate how generative AI can disrupt traditional industries — not in theory, but in practice. With projects like Nina, the AI entertainment assistant, or our AI Agents that curate local culture and events, we’ve shown how machines can already write, select, and serve content better than most editorial teams. Not in five years. Now.

And journalism? It’s next.

In fact, it’s already happening.

At The Globe and Mail in Canada, the newsroom is managed entirely by AI. The Washington Post itself experimented with automated reporting as early as 2017. What’s changed today is that these tools are no longer experimental — they’re becoming mainstream. And when automation becomes the norm, the consequences are clear:

90% of current journalists will need to find a new job.

It’s a harsh truth, but it’s also an opportunity. Those who embrace AI as a co-author, a researcher, a stylistic editor — those who evolve — will thrive. The rest will struggle to stay relevant in an environment where speed, accuracy, and personalization are no longer optional, but expected.

At massimoivaldi.com, we’re not just watching this revolution. We’re leading it.

We help creators, agencies, and companies build their own AI-powered editors and content systems. Whether it’s an assistant that reads your blog, an AI that summarizes articles in real-time, or a chatbot that understands and explains your business — we’re already doing it.

So here’s my message to journalists and media entrepreneurs: don’t wait for the pink slip. Reinvent yourself now. Because while AI is replacing old jobs, it’s also creating new ones. Let’s build those together.

For more insights on this transformation, read the original article from The Washington Post.

Why Chat Habits Make AI Agents the Most Natural Sales Experience

In the age of remote work and digital overload, the way we communicate has changed — radically. Where once business conversations took place over formal emails or scheduled meetings, today they happen in real time, across platforms like Slack, WhatsApp, Microsoft Teams, or Discord.

For those who work remotely or in hybrid environments, chat has become the default communication channel — fast, informal, flexible, and perfectly adapted to multitasking. It’s no surprise, then, that when a website offers a conversational experience instead of a static one, it feels not only intuitive… it feels expected.

🧠 The multitasking mindset: speed, ease, and flow

Remote workers — and more broadly, digital users — have developed a new rhythm. They might be writing an email, updating a spreadsheet, attending a meeting, and browsing a website at the same time. In that context, reading a long block of marketing copy feels like a chore.

What they prefer is immediacy.

That’s where AI Agents come in. An AI Agent — designed as a conversational interface — doesn’t require the user to stop what they’re doing, read carefully, scroll endlessly, or decode abstract value propositions. They just ask a question, and the AI answers.

Fast. Focused. Friendly.

🗨️ Chat as the new expectation

We are not just used to chat. We rely on it. We feel more comfortable typing a short question into a message box than searching for the answer ourselves. It’s how we talk to colleagues. It’s how we ask support questions. It’s how we think.

So when a user lands on a site and sees a little AI assistant icon pop up — offering help, insight, or suggestions — that user doesn’t think:
“Oh no, a chatbot.”
They think:
“Nice, I can just ask instead of searching.”

And that changes everything.

📖 The AI reads for us — and saves us energy

In a multitasking world, attention is one of our most valuable resources. And anything that saves attention becomes immediately valuable.

When an AI Agent is trained on your content, it becomes your digital spokesperson. It can “read” your documentation, understand your offers, and extract what matters most — then deliver that insight to the user in a few conversational lines.

Instead of reading a wall of text, the user can ask:

“Do you offer group pricing?”
“Is this service available in my country?”
“Can I integrate this with my site?”

And get a smart, targeted, helpful response.
All while continuing their day.

🧩 It’s not just convenient. It’s aligned with how we live.

The truth is, we don’t just accept chat. We want it.
We expect digital experiences to be interactive, responsive, and human-like — even when powered by AI.

That’s why AI Agents aren’t just replacing traditional contact forms or static FAQ pages. They’re redefining how we present information, how we tell stories, and how we sell.

An AI Agent doesn’t speak at your visitors — it speaks with them. And that subtle shift makes all the difference.

🔄 The shift from text to interaction

We’re living through a shift:
From static content to dynamic interaction.
From passive browsing to active discovery.
From “read and decide” to “ask and understand”.

And AI Agents — especially those designed for sales and support — are at the center of this transformation.

They speak the language your users already use.
They meet them where they already are — in the chat mindset.
And they turn websites from one-way billboards into two-way conversations.

✨ Final thought

So no, an AI Agent isn’t just a chatbot. It’s a natural evolution of the digital experience — one that understands how we work, how we think, and how we want to buy.

Because in today’s world, the most powerful call to action isn’t “Read More.”
It’s “Ask Me Anything.”

Why AI Entertainment Is the Future of Selling

The way we sell is changing. Fast.

For years, marketing has chased attention: louder ads, smarter targeting, prettier packaging. But attention is no longer enough. In a world where consumers are bombarded with offers, content, and digital noise, the real currency has become engagement — and not just fleeting clicks, but sustained, interactive, emotionally resonant engagement.

That’s where AI entertainment steps in. And no, I’m not talking about chatbots answering support tickets or robotic sales assistants stuck in FAQ loops. I’m talking about living digital personalities — AI agents that entertain, respond, converse, and subtly guide users toward discovering products they actually want to buy.

These AI agents are not passive interfaces. They’re active participants in the brand experience. Whether you’re selling sneakers, ebooks, skincare routines or streaming subscriptions, AI entertainment turns your product into a story — and your customers into characters within that story. When done right, it doesn’t just “convert.” It delights.

👉 Why chat habits make AI agents the most natural sales experience explores how conversational patterns and human-like dialogue make these agents incredibly effective in driving engagement and sales.

Now, here’s the part most businesses haven’t yet realized: this isn’t a gimmick. It’s a psychological shift.

I’ve just published a behavioral study titled The Quiet Surrender: Behavioral Implications of Daily Interaction with Conversational AI — and the findings confirm what many of us in AI-driven marketing already suspected. Humans are not just using AI. They’re growing accustomed to it. Trusting it. Relying on it. Even forming bonds with it.

The study involved university students and examined their daily interactions with conversational AI. The majority not only used AI for tasks like writing and summarizing, but openly preferred it as a thinking partner. Most didn’t want to go back. It was quicker, easier, more fluent. In short, they’d begun to treat AI as the default gateway to understanding and decision-making.

And here’s the punchline: when a person engages with an AI that speaks well, feels present, and understands context, they don’t just listen — they respond. They follow. They trust.

This is why AI entertainment is the future of sales. Because it aligns perfectly with this new behavior. Consumers no longer want cold interfaces or static funnels. They want conversation. Play. Guidance. Something that lives between utility and emotion. Something — or someone — that speaks to them.

Imagine a future where every product is accompanied not just by a landing page, but by a character. A personality. A voice that knows how to talk, but more importantly, how to listen. That future is not science fiction. It’s here. And those who adopt it now will build brands that don’t just reach people — they stay with them.

It’s not about replacing humans. It’s about enhancing the way we connect, sell, and serve — with AI agents that are as entertaining as they are effective.

AI entertainment doesn’t just represent the next step in marketing. It’s the logical response to how people are already behaving. The Quiet Surrender showed us the trend. Now it’s time to build the tools that ride the wave.

And for those ready to take the leap: the tools already exist. The audience is already primed. All that’s left is to plug in the personality — and press play.

The Rise of AI-Generated Content APIs

The digital content landscape is undergoing a profound transformation, driven by the rapid evolution of artificial intelligence. AI-generated content APIs are no longer just an experimental tool; they have become an essential asset for businesses, marketers, and publishers who want to stay ahead in a fast-moving digital world. What was once seen as futuristic is now an everyday reality, making content creation faster, smarter, and more efficient.

How AI-Generated Content APIs Are Changing the Game

Content is king. Yet, in today’s world, where the demand for fresh, engaging, and highly personalized content is skyrocketing, traditional content creation methods often struggle to keep pace. Hiring professional writers and content strategists is valuable but can be slow and expensive. AI-generated content APIs bridge this gap, helping businesses create high-quality articles, blog posts, product descriptions, and marketing copy at an unprecedented speed.

These AI-powered systems analyze vast amounts of textual data, understand context, and generate human-like text based on input prompts. Companies like OpenAI, Google, and IBM have developed models capable of mimicking human tone and style with remarkable accuracy. The result? Workloads are lightened, creativity is enhanced, and businesses can focus on big-picture strategies rather than getting bogged down in routine content creation.

The Benefits of AI-Generated Content APIs

One of the biggest advantages of AI-driven content creation is its ability to scale while maintaining consistency. Large e-commerce platforms, media outlets, and digital marketing agencies benefit immensely from this automation. AI ensures that branding, messaging, and style remain uniform across thousands of pieces of content, eliminating the inconsistencies that often arise with human-generated text.

Another major perk is adaptability. AI-generated content can be fine-tuned to fit specific tones, industries, and audience preferences. Whether a business needs polished whitepapers, conversational blog content, or witty social media posts, AI can adjust its language to match the brand’s voice seamlessly.

Beyond efficiency, AI-generated content also boosts search engine visibility. Many AI-powered APIs integrate natural language processing techniques that optimize content for SEO, making it more discoverable and engaging. In an era where digital competition is fierce, this AI-driven advantage can be a game changer.

Addressing Concerns: Quality, Ethics, and Originality

Despite its benefits, AI-generated content has sparked debates around originality and ethics. Some critics worry that machine-generated text lacks the human touch—the nuance, emotional depth, and creative spark that skilled writers bring. While this concern was valid in the early days of AI, today’s models have evolved significantly. AI-generated text is no longer just a string of robotic phrases but can be dynamic, engaging, and even thought-provoking.

Plagiarism and AI detection tools have also led to stricter measures to ensure content originality. Many AI content platforms implement safeguards to produce unique, copyright-compliant text. As AI continues to advance, so do the mechanisms that keep content generation ethical and responsible.

The Future of AI-Generated Content and Why AI Content Hubs Are the Future

The rise of AI-generated content APIs signals a major shift in the content marketing landscape. While some remain skeptical, the reality is clear: AI is not replacing human creativity; it’s enhancing it. By taking over repetitive tasks and streamlining content workflows, AI allows human professionals to focus on what truly matters—strategy, storytelling, and innovation.

For businesses looking to scale efficiently, investing in AI content hubs is a no-brainer. These platforms centralize AI-driven content creation, giving companies access to cutting-edge AI tools while keeping human oversight where it counts. The result is a hybrid approach that blends AI’s efficiency with human creativity for the best of both worlds.

In an increasingly competitive digital economy, embracing AI-generated content APIs is not just a passing trend—it’s a smart, strategic move. Businesses that leverage this technology will be the ones shaping the future of digital communication, ensuring their brand stays relevant, engaging, and impactful in a world driven by intelligent automation.