📌 AI Content API – OKRs & KPIs Strategy
🎯 Objective
Secure 5 pilot partnerships with South African media companies in 6 months by offering a 3-month free API trial.
📌 Key Results
| Key Result | Target |
|---|---|
| Build a qualified contact list | 200 potential partners in 3 months |
| Reach out via email & letters | 100% of contacts in 4 months |
| Secure partnerships | 5 signed deals by August 2025 |
| Ensure API usage | 3 partners actively using API |
📊 KPIs (Performance Tracking)
| Metric | Target Value | Purpose |
|---|---|---|
| Lead Generation KPI | 200+ qualified contacts | Ensures enough potential leads |
| Outreach KPI | 100% of contacts reached | Guarantees full outreach coverage |
| Response Rate KPI | 15-20% (30-40 responses) | Measures interest level |
| Conversion KPI | 5 signed partnerships | Tracks partnership success |
| Engagement KPI | 60% of partners actively using API | Ensures trial engagement |
| Revenue KPI | 1 paid conversion by Dec 2025 | Early monetization validation |
🛠️ Action Plan (Next 6 Months)
| Timeframe | Task | Goal |
|---|---|---|
| Month 1-2 | Research & collect contact details of 100+ companies | Build an initial contact list |
| Month 2-3 | Expand the list to 200+ potential partners | Ensure enough outreach targets |
| Month 3-4 | Send email + paper letter outreach to 100% of contacts | Begin engagement |
| Month 4-6 | Follow up, schedule meetings, and close 5+ partnerships | Secure commitments |
| Month 5-6 | Support API integration & ensure 3+ active users | Drive actual usage |
🔄 Feedback & Review Milestones
| Review Point | What to Check? | Next Steps Based on Outcome |
|---|---|---|
| End of Month 2 (March 2025) | Do we have 100+ contacts? | Yes → Expand to 200+; No → Adjust research process |
| End of Month 4 (May 2025) | Did we reach 100% of the list? What’s the response rate? | Yes → Push conversions; No → Adjust messaging |
| End of Month 6 (July 2025) | Did we secure 5 partnerships? Are partners using the API? | Yes → Monitor usage; No → Re-engage leads |
